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LOCAL GUIDE · OCTOBER 2026

New Ulm, Minnesota: Minnesota Secure Choice Guide for Local Employers

This page covers what is specific to New Ulm: local employers, seasonal hiring, and where to get help. For the statewide rules, see the Minnesota Secure Choice requirements and deadlines.

// local employers

New Ulm employers by the numbers.

What the federal data shows

ZIP codes with a New Ulm mailing address had 499 business locations in 2023, with about 9,829 people on payroll in the March pay period.

At least 249 of the 499 locations had 5 or more employees on site, the headcount at which Minnesota Secure Choice starts to apply. The law counts all of an employer's Minnesota employees, not one location, so treat this as a local indicator.

The most common types of business in these ZIP codes are retail trade (66 locations), health care and social assistance (63 locations) and construction (60 locations). Across Brown County, the largest industry by employment is manufacturing (2,928 jobs), and private leisure and hospitality employment ran from 1,074 in September 2024 to 1,193 in May 2024.

// seasonal staffing

Seasonal hiring and how Minnesota counts employees.

What it means for New Ulm employers

62 of the 499 business locations in New Ulm's ZIP codes are in accommodation and food services or arts, entertainment and recreation, the leisure and hospitality industries where staffing levels tend to change with the season. Minnesota counts employees under Minn. Stat. §187.03, subd. 6. The rule reads: “employs five or more covered employees”. If your New Ulm business's headcount rises and falls during the year, that wording decides whether you meet the threshold, so confirm your status with Minnesota Secure Choice.

// local help

Where New Ulm employers can get help.

Small Business Development Center

Free one-on-one advising for New Ulm businesses is available from the Small Business Development Center - South Central Region, the Minnesota SBDC South Central Region center at Minnesota State University, Mankato, which lists Brown County.

Chamber of commerce

Local business network for New Ulm: New Ulm Area Chamber of Commerce.

Minnesota Secure Choice employer line

Minnesota Secure Choice employer assistance: 1-855-938-1474.

// the state rules

Minnesota Secure Choice in brief.

Statewide summary

If your business has 5 or more employees in Minnesota and offers no qualified retirement plan, Minnesota Secure Choice requires you to register or certify an exemption. Upcoming deadlines: 50–99 employees by December 31, 2026; 25–49 employees by June 30, 2027; 10–24 employees by December 31, 2027; 5–9 employees by June 30, 2028.

Full Minnesota Secure Choice requirements, deadlines and penalties

Sources

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